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7 STAGE PLAN OF ACTION TO SELL YOUR HOME
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Every home is unique and needs a specific marketing plan that has been hand tailored by a team of professionals. When you’re ready to take the next step toward selling your home, we’re here to help. Our comprehensive 7 Step marketing plan will get your home seen by thousands of motivated buyers.

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Finding The Right Agent
The first step toward selling your home is appointing a trustworthy agent.
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preparing Your home for the market

 The second step toward selling your home is positioning the asset to net you top dollar.

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{3}

composing a marketing campaign

The third step toward selling your home is letting the world know it’s for sale.

Learn More

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showtime

The fourth step toward selling your home is providing access to prospective buyers.

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{5}

when offers arrive

The fifth step toward selling your home is receiving and negotiating offers.

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{6}

keeping the deal alive

The sixth step toward selling your home is managing the escrow properly.

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{7}

closing the deal

The seventh step toward selling your home is closing the escrow.

Learn More

Clifton Stanton

Realtor®

  • San Diego County
  • North County
  • Coastal
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STAGE 1 – Finding The Right Agent

The first step toward selling your home is appointing a trustworthy agent.

– Check references
– Read reviews and testimonials online
– Ask agent to provide evidence of past sales
– Ask agent what the average market time to sell a home like yours has been
– Choose a commission structure that works for you
– Add an easy exit listing cancellation clause to protect yourself if your plans change
– Review the agent’s marketing plan and verify a strong online presence

STAGE 2 – Preparing Your Home For The Market
The second step toward selling your home is positioning the asset to net you top dollar.

– Design a custom marketing plan to sell your home
– Analyze properties that have recently sold to determine the right list price
– Organize a list of modifications to enhance the showing of your home
– Coordinate with contractors to enhance your home if necessary
– Hire a professional staging company to enhance your home
– Consider remodeling your home before you sell to net top dollar
– Order a termite, natural hazard disclosure, inspection and preliminary title report
– Complete and sign all disclosures regarding your home
– Review disclosures with a professional to ensure accuracy

STAGE 3 – Composing A Marketing Campaign

The third step toward selling your home is letting the
world know it’s for sale.

– Photograph your home
– Select the top 25-30 photographs that best showcase your home
– Create a virtual tour slide show
– Write remarks about your home
– List your home with the top ranking websites with high internet traffic
– Create a full color brochure for your home
– E-mail local agents a copy of your listing
– Place a sign in the front yard of your home, if allowed
– Place additional signs in your neighborhood directing potential buyers, if allowed
– Place a lockbox on your home to provide access to realtors and buyers, if appropriate
– Place your home in the REALTOR database, the Multiple Listing Service (MLS)

STAGE 4 – Showtime

The fourth step toward selling your home is providing access to prospective buyers.

– Contact top local buyers agents
– Contact investors regarding your home
– Provide as much access as possible to encourage buyers to make offers
– Hold open houses if appropriate
– Follow up with all agents that show potential buyers your home

STAGE 5 – When Offers Arrive

The fifth step toward selling your home is receiving and negotiating offers.

– Ensure the buyer is well qualified by researching their financial information
– Follow up with buyer’s lender to ensure buyer can obtain a loan to purchase
– Review offers to purchase your home and examine the terms in detail
– Negotiate the highest price and best terms acceptable to both parties
– Negotiate other terms on a counter offer to the buyer’s original offer
– Contact interested buyers to encourage multiple offers
– Obtain binding signatures on the purchase agreement to secure the deal

STAGE 6 – Keeping The Deal Alive

The sixth step toward selling your home is managing the escrow properly.

– Open the escrow with the escrow company and receive the buyer’s deposit
– Obtain an information sheet that details the process of the escrow as a seller
– Sign your escrow instructions and fill out your statement of information
– Prepare your home for the inspections that the buyer will arrange
– Receive the request for repairs from the buyer and decide what to repair
– Receive the contingency removal which ensures the buyer is proceeding
– File a notice to perform if buyer does not remove contingencies by contract date

STAGE 7 – Closing The Deal

The seventh step toward selling your home is closing the escrow.

– Schedule the time to do any termite work and other repairs that were agreed upon
– Sign additional escrow paperwork that you receive in the mail
– Sign the grant deed with a notary at the escrow company
– Prepare your belongings and furniture for the move
– Clean your home to turn it over in the best possible condition
– Arrange a final walk through with the buyers a few days before the close of escrow
– Arrange for the keys to be given to the buyer or buyer’s agent
– Receive your money upon the close of escrow by mail or wire transfer

Contact Clifton

Clifton Stanton

DRE #02107865

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