What they are, what they do, and what they don’t—plus how your AARE Agent Profile stacks up.
AISO (AI Search Optimization) is the next chapter of discoverability. Instead of focusing only on classic keywords and backlinks, AISO helps search engines and AI assistants easily get to the root of who you are, what you do, and where you serve. This way, they can surface you more accurately in AI-driven results (Google’s SGE, ChatGPT, Perplexity, MS Copilot) and voice assistants (Siri, Alexa, Google Assistant).
Below is a clear look at how AISO works, what you can reasonably expect, and how your AARE profile leverages AISO.
What AISO Is (in plain English)
- Structured context for machines: Schema markup on your pages labels key facts (locations served, services, testimonials, contact methods) so AI systems can confidently reference your page.
- Assistant-friendly formatting: Content is organized to answer common real-estate questions cleanly, improving the odds of being cited or recommended in AI answers.
- Future-ready foundations: As AI search expands, clean structure and accurate data help your profile remain eligible for emerging surfaces and answer boxes. (“Surfaces” refers to the different places or channels where search engines and AI assistants can display or recommend content to users.)
What AISO Can Do Realistically
- Improve visibility signals for AI and search engines by clarifying who you serve and how to contact you.
- Support local discovery (“Who’s a REALTOR® near me for X?”) via better location and service markup.
- Strengthen trust with machine-readable testimonials, bios, and community pages that add credibility.
What AISO Is Not
- Not a magic switch. AISO won’t instantly rank you #1 in your service area or guarantee AI shout-outs. Discovery improvements are gradual. Expect steady compounding, not overnight spikes.
- Not a replacement for marketing. Content quality, community relevance, reviews, and ongoing activity still matter.
- Not “set and forget.” As services change, your webpage content and schema should be updated to stay accurate.
- Not a complete replacement for SEO. AISO complements SEO. Clean structure + quality content + local relevance remain the winning combo.
Avoid the Hype: What to Watch Out For
- Guaranteed rankings or instant AI placements. No matter how much you pay, this is not something that can be delivered with certainty.
- Vague “AI magic.” Ask for specifics: What schema types? Which assistant surfaces? How is local service data structured?
- Lock-in without clarity. Ensure you keep control of your domain, content, and leads.
- No content plan. AISO performs best with accurate bios, service pages, regular updates, and real social proof.
Your AARE Agent Profile (Microsite): What You Get by Being an AARE Member
- SEO-optimized agent profile (microsite) on the long-standing aare.com domain (a major authority boost vs. using a brand-new domain).
- Built-in social proof: testimonials, past listings, and community pages (where available).
- Residential Agent blog: four fresh, seasonally relevant articles auto-published to your profile each month, available for residential profiles
- Domain forwarding: Assistance with pointing a personal domain to your AARE profile if you prefer a custom URL.
- Lead ownership: Form submissions on your AARE profile pages are delivered directly to your email, while submissions on your Lofty subdomain are automatically routed to your Lofty CRM.
AISO on AARE: Rolling Out Now (Free)
We are implementing a site-wide AI Search Optimization upgrade on every agent profile under aare.com at no additional cost. By aligning your online presence with how modern search engines and assistants process information, your web presence is positioned to stay competitive as technology shifts—helping you remain visible and relevant as AI-driven discovery continues to grow.
Optional IDX Upgrades
Prefer property search tools and automated nurturing? Add an IDX to your AARE agent profile.
- Lofty IDX add-on ($19.99/mo): AARE offers a Lofty subscription at a discounted price for its members. This includes a property search, valuation tools, lead-capture forms, CRM, automations, reporting, Social Studio posting, and AI assistant features.
- Use another IDX? Your chosen provider can be added to your AARE profile as well.
- No IDX? Your profile still functions as a strong brand hub; it simply won’t show “Buy” or “Home Evaluation” buttons.
The AARE Advantage
Because your profile is hosted under a domain with more than two decades of authority, it immediately carries more weight with search engines compared to a brand-new, standalone site. Leads generated through your webpages always belong to you: forms filled out on your aare.com page route straight to your email, while those completed on your Lofty subdomain go directly into your Lofty CRM. And with customization options available, you can tailor your profile to reflect your expertise and community focus. Take a look at examples from agents like Mana Mahfoozi, Gary Giffin, or Michele Lopez.
Next Steps
If you’d like to add IDX, make edits to your webpages, or have further questions, please reach out to Angel Peña at angelica.pena@aare.com.
