Modern Agent: Real Estate Marketing Strategies for Today's Market

Winning the Social Media Marathon: 7 Fresh Content Ideas for Real Estate Agents

As a real estate agent, you likely know the drill: a strong social media presence is no longer just nice-to-have, it’s a must-have. We all know we should be keeping our feeds alive with regular posts, but coming up with fresh, engaging content time and time again can seem like a daunting task. After all, there are only so many ways you can showcase a property before it begins to feel redundant.  But don’t worry! The AARE Business Support team is here to support you. We’ve developed some great ideas to help you create exciting posts that will catch your audience’s attention and boost your social media presence.

Showcasing Property Highlights

This one may be a bit of a no-brainer but it’s an absolute treasure trove for your content creation! Each property you encounter has its own tale to tell. Maybe it’s an old fireplace whispering stories of a bygone era, a vista that takes your breath away, or a unique architectural feature that’s simply show-stopping.

How about shedding some light on these captivating highlights? Make them the stars of your posts. Not only will this cast a spotlight on the property’s unique charm, but it also gives you a brilliant and fun way to engage your followers. And remember, variety is the spice of life! Keep your content fresh with a mix of vivid photos, engaging videos, and even 360° virtual tours to let these unique attributes truly shine.

Neighborhood Spotlights

A home isn’t just four walls and a roof, right? It’s part of a bigger picture – a vibrant neighborhood filled with its own amenities and culture. You’ve got parks where children play, restaurants where people gather to enjoy a meal, shopping centers bustling with energy, and schools that nurture young minds. Why not bring that to the forefront? Snap some photos, write down your thoughts, and share what makes each neighborhood you work in so special. This isn’t just about showing off the surroundings of a property; it’s about building a sense of community, giving potential buyers a sneak peek into the lifestyle that awaits them, and positioning yourself as a true local expert.

Home Staging Tips

Isn’t there something just so captivating about a beautifully decorated home? Sharing some insider secrets on home staging could be a fun way to bond with your followers. How about featuring some dramatic before and after photos, throwing in some color scheme inspirations, or even providing some tips on how to create the illusion of a larger space? It’s not just about providing some added value to your followers, it’s about showing them that you know your stuff!

Client Testimonials

Asking your clients to share their experiences can be a powerful way to instill trust. Of course, make sure you get their thumbs-up before you put their testimonials out there. Want to go the extra mile? Consider capturing their stories on video for a more personal touch. It’s more than just showcasing your credibility; it’s about forging a genuine connection with potential clients and showing them they’re in good hands.


Don’t you think there’s something intriguing about seeing the real story behind any polished exterior? Give your followers a sneak peek into your life as a real estate agent. The highs, the lows, the daily grind, and the excitement of finally sealing the deal. It’s like pulling back the curtain on your brand, making you more relatable and building a stronger bond with your audience. After all, people do business with people they know, like, and trust. Show them who you are. Giving them a small peek into your world can make a big impact! 

Market Insights

Why not be the go-to source for all things real estate in your local area? Regularly update your followers with the latest trends and industry forecasts, and maybe even do a breakdown on some of that tricky real estate lingo. Not only will you show off your expertise as a savvy agent, but you’ll also be providing your followers with useful info they can actually use. It’s all about sharing the knowledge and being a helpful resource!

Engaging with Your Audience and Peers

Last but not least, let’s not forget one of the golden rules of social media – interaction is key! Feel free to ask questions, host engaging polls, and encourage your followers to jump into the conversation. And, it’s not all about creating your own original content – engage with other people’s content too, repost or share their posts and sprinkle in your comments or thoughts as well. This approach not only boosts your visibility in the social media space but also helps you get a better feel for your audience. Building a community is very important and encourages you to keep posting!

Keeping that content pipeline flowing with fresh and engaging posts might feel like you’re running a marathon at times. But let’s not forget – as a real estate agent, you’ve got a treasure trove of experiences, insights, and anecdotes at your disposal. Just play to your strengths, and get a little creative about how you can offer value to your followers. Trust me, with a little innovation and your full authenticity, you can turn your social media game around and give your real estate business a serious boost.

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