7 Steps to Powerful Paychecks – Episode 9
Hosts: Andrew Michael Arroyo & Gary Giffin
In the fast-paced world of real estate, understanding your target market is crucial for success. In the latest episode of our podcast, host Andrew and guest Gary Giffin explore the second rule of the “Seven Steps to Powerful Paychecks” series: identifying your target market.
Gary Giffin, a seasoned real estate professional, shares his journey of building a successful business by focusing on clients who share his values and interests, such as surfing, fishing, photography, and watch collecting. By tailoring his approach to attract like-minded individuals, Gary has created a loyal client base.
The episode begins with Andrew reading a poignant scripture from Proverbs: “A good name is to be chosen rather than great riches, loving favor rather than silver and gold.” This sets the tone for the discussion, emphasizing the importance of reputation and relationships over financial gain.
To identify your target market, Andrew and Gary suggest starting with a deep self-discovery to understand who you are. Your target audience consists of individuals and groups that share your values and beliefs. Clarifying your vision, mission, and purpose will naturally attract prospects who resonate with your character traits and interests.
Building a powerful database is another key aspect covered in the episode. Gary shares his experience of organizing his contacts into a CRM system and maintaining an Excel spreadsheet to keep track of his clients. He emphasizes nurturing relationships with existing clients who already know and trust you.
The conversation also touches on the evolving methods of communication in the digital age. While texting and social media are convenient, they may not be the most effective ways to build new relationships.
Andrew and Gary advocate for mastering various communication methods, including email, voice calls, and video conferencing, to stay connected with your audience.
As the episode wraps up, Gary offers practical advice for real estate professionals looking to grow their business: get outside and meet people. Whether it’s joining a group that shares your hobbies or having coffee with potential clients, face-to-face interactions can lead to meaningful relationships and powerful paychecks.
In conclusion, identifying your target market and building a strong database are essential steps to achieving success in real estate. By focusing on clients who share your values and mastering effective communication methods, you can create lasting relationships and grow your business, even in challenging market conditions.
Tune in to the full episode for more insights and practical tips from Andrew and Gary. Your audience is waiting!
